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About Me

UX Designer and HFI-Certified Usability Analysts with a passion for creativity and usability. A dedicated problem solver committed to turning complex ideas into simple and functional solutions that makes the user’s experience memorable.

I create usable, accessible and engaging digital experiences via web and mobile app (iOS and Android) by applying UX design principles and following WCAG accessibility guidelines to meet company goals. I build interactive prototypes for user testing and create style guides, asset libraries and email templates that are consistent and holistic that focus on the user’s end-to-end experience. I work directly with developers in agile sprints and provide UX governance to outside vendors.

My Work

National Car Rental

National Mobile App (iOS & Android)

I worked directly with the Product Owner, Business Analysts and iOS and Android developers, in an agile environment to reorganize and redesign the National mobile app. I created an information architecture to plot out the navigation and organization of each section. I updated the UI for both iOS and Android to follow their native platform, referencing iOS's HIG and Material Design.

Since the launch of 3.0, we've made multiple updates, based on session replays, ForeSee reports and Adobe Analytics to improve the overall functionality, speed and reduce user struggles. Some of these improvements included overall navigation, rewards information, clarity around pricing details and error messaging.

Full Reservation Flow

App Information Architecture

2019 J.D. Power Award

In 2019, J.D. Power awarded National with the award for the Highest Customer Satisfaction for car rental apps.

ONE-CLICK Reservation A/B Test

I worked with other members of the UX team as well as our Testing and Optimization Manager to run and an A/B test to vet out the best option to improve the discovery and clarity for the "One-Click Reservation" feature on National's authenticated home page.

On National's legacy site, the One-Click Reservation button was the primary option for starting a reservation. When updating to the National website, this feature was considered more of an option. After launching the site, users provide feedback saying the One-Click Reservation feature save them time and scrolling, especially for mobile users. Supporting National’s goal to give our customers “speed,” this feature was added back to helps customers find and use this time-saving feature. When the feature was added back, because of the location and design treatment, it was less prominent and harder to find that the legacy version.

After making several design options and running a few A/B tests, we found that option "B", updating the display of the One-Click Reservation to a large button with content increased the feature usage by 40% while taking customers 20% less time.

Option A / Control
Option B — Winner
Option C

Car & Driver Usability Test

Working with a UX researcher, we put together a usability test and interactive prototype to test out the new designs for National's new Car & Driver service. The object of the test was to get feedback from users and make improvements by making enhancements to the design and remove and user struggles when trying to reserve a vehicle in China.

Designs were originally created by a outside agency, but the prototype and test questions were done in-house. Each user session was done remotely and observed. There were two rounds of tests with interaction made between each session.

After all the session were complete and updates made to the designs after the second round, the finding and recommendations were shared with the product owners and the outside agency.

Emerald Club Email Template Redesign

Working with serveral different internal teams, I redesigned and reorganized all the rental confirmation and loyalty email templates. We organized the information in each template to place the most important information to the customer at the top, but also give more weight to dates, times and pricing. All templates were designed for desktop and mobile display.

My Rewards & Benefits Page Redesign

Working with other other members of the UX team, I helped redesign the My Rewards & Benefits page for Enterprise Plus members. The objective was to reorganizes the content on the page so users could quickly and easily find the important information that pertained to them which included their tier status, point accrual, and program benefits.

Working with a UX researcher, we ran an iterative usability test on the new design and made updates based on user's feedback. These enhancements, noted below, were a major VOC & UX wins and scored well in user testing.

  • Start Reservation/Redeem button was made dynamic based on user’s point accumulation
  • The new left panel allows Enterprise Plus members to manage their rental activities and points all in one place
  • The new progress bars clearly display YTD activities and the goals to achieve the next tier
  • The Rewards Tiers at a Glance were updated and shifted up the page
  • A FAQ section was added at the bottom with to help customers quickly find answers to the mot asked questions
Previous My Rewards & Benefits Page Layout

My Rentals Page Enhancements

Working closely with several members of the UX team, we improved the overall usability of the My Rental page. This page provides reservation details on Current, Upcoming and Past Rentals. Based on user feedback and watching users struggle during session replays, we made updates to improve:

  • Easy to find branch information
  • Easier to scan for rental details
  • Searching for a past rentals
  • Providing quick and easy access to the most commonly asked questions around reservations

After the redesign, overall usability of the page was enhanced by the addition of filters for Upcoming and Past Reservations, clearer calls to action and consistent design with other areas of the site. These updates also improved the usability in mobile usage.

Previous My Rentals Page Layout

Corporate Deeplink Landing Page Enhancement

Working with members of the Product Owners Group, I helped redesign the landing page for corporate deep links to specific location pages. Based on user testing and optimization, usability improvements were made on the branch pages. These updates were identified as key areas that would also benefit business travelers using a deep link to start their reservation flow.

The updates to improved the overall usage of the branch pages by removing the large and moving the reservation widget to the top, displaying the location information, similar to the branch pages with a smaller map, displaying the location hours, pickup and after hours indicators and wayfinding for airport locations.

Previous Deeplink Landing Page Layout

Email Template Redesign

I worked with serveral different internal teams to redesigned and reorganized all the rental confirmation and loyalty email templates. We organized the information in each template to place the most important information to the customer at the top, but also give more weight to dates, times and pricing. All templates were designed for desktop and mobile display.

myEHtrip

Enterprise Holdings Internal Employee Booking Tool

The first project I worked on at Enterprise Holdings, was myEHtrip. This site replaced Concur for the companies interal booking tool. The site is specially for Enerprise Holdings employees and their friends and family.

For this project, I worked with the product owner and an agile dev team in Sweden. I created the information aritecture to provide the organizationa and navigation for the site. I built out wireframes for each page based on the business and development requirements. The site followd the Bootstrap framework. After wireframes were completed and approved, I completed the site by provide all the UI elements and assests.

Iterative in lab usability tests were ran with Enterprise employees on the reservation flow. Improvements were made after each round based on users feedback and usage. The site launched and offically replaced Concur.

Resposvie Design

Dunn's Sporting Goods

Aiming High For Online Sales

Aiming For Mobile Sales Too

Promotional Emailer

Prints 4 Profit

Profit From Selling Shirts

Information architecture and wireframes were built out for both the main site and the portal site.

Imagery Marketing

Imagery Responsive Website

Imagery Marketing

Rent One Desktop & Mobile Site

We Made Renting Mobile Friendly

VirPack

Paperless Evolved

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